PAUNN
PAUNN
PAUNN
A diamond in a sea of e-commerce platforms
A diamond in a sea of e-commerce platforms
A diamond in a sea of e-commerce platforms
ROLE : UX/UI Designer
ROLE : UX/UI Designer
ROLE : UX/UI Designer
TOOLS : Figma, Figjam
TOOLS : Figma, Figjam
TOOLS : Figma, Figjam
DURATION : 2 Weeks
DURATION : 2 Weeks
DURATION : 2 Weeks
DELIVERABLE : Responsive Website
DELIVERABLE : Responsive Website
DELIVERABLE : Responsive Website
WHO IS PAUNN
WHO IS PAUNN
WHO IS PAUNN
Paunn aimes to make luxurious 'solid' gold jewelry accessible and affordable. They aspire to cater to eco-conscious millennials, standing out in a market dominated by major players and online-shy boutiques. By crafting their pieces in India with master artisans, Paunn seeks to enhance the 'Made in India' tag, offering timeless and everyday jewelry.
Paunn aimes to make luxurious 'solid' gold jewelry accessible and affordable. They aspire to cater to eco-conscious millennials, standing out in a market dominated by major players and online-shy boutiques. By crafting their pieces in India with master artisans, Paunn seeks to enhance the 'Made in India' tag, offering timeless and everyday jewelry.
Paunn aimes to make luxurious 'solid' gold jewelry accessible and affordable. They aspire to cater to eco-conscious millennials, standing out in a market dominated by major players and online-shy boutiques. By crafting their pieces in India with master artisans, Paunn seeks to enhance the 'Made in India' tag, offering timeless and everyday jewelry.
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
The brief was to craft an MVP for a responsive e-commerce platform and establishing a visual brand identity for Paunn. The primary objective was to offer customers a streamlined, informative, and user-friendly online shopping journey, ensuring a balanced blend of simplicity and comprehensive information.
The brief was to craft an MVP for a responsive e-commerce platform and establishing a visual brand identity for Paunn. The primary objective was to offer customers a streamlined, informative, and user-friendly online shopping journey, ensuring a balanced blend of simplicity and comprehensive information.
The brief was to craft an MVP for a responsive e-commerce platform and establishing a visual brand identity for Paunn. The primary objective was to offer customers a streamlined, informative, and user-friendly online shopping journey, ensuring a balanced blend of simplicity and comprehensive information.
How does Paunn stand out amongst it’s competitors?
How does Paunn stand out amongst it’s competitors?
How does Paunn stand out amongst it’s competitors?
What do our potential users have to say ?
What do our potential users have to say ?
What do our potential users have to say ?
“ I should make sure its 100% pure gold - certification, guarantee. “
“ I should make sure its 100% pure gold - certification, guarantee. “
“ I should make sure its 100% pure gold - certification, guarantee. “
“ I’m interested in brands that are more sustainable, more socially conscious. “
“ I’m interested in brands that are more sustainable, more socially conscious. “
“ I’m interested in brands that are more sustainable, more socially conscious. “
“ I look at jewellery online but don’t actually make the purchase.“
“ I look at jewellery online but don’t actually make the purchase.“
“ I look at jewellery online but don’t actually make the purchase.“
FASHION FRANCES and her Journey.
FASHION FRANCES and her Journey.
FASHION FRANCES and her Journey.
Likes fashion and online shopping, but also very consious about the brands she shops from. She has a minimal, modern style and is always on the look out for new sustainable stores.
Likes fashion and online shopping, but also very consious about the brands she shops from. She has a minimal, modern style and is always on the look out for new sustainable stores.
Likes fashion and online shopping, but also very consious about the brands she shops from. She has a minimal, modern style and is always on the look out for new sustainable stores.
NEEDS
NEEDS
Assurance about the quality of jewellery.
Clarity about products
Jewelry that fits her personal style & aligns with her values of sustainibility & ethical processes.
Assurance about the quality of jewellery.
Clarity about products
Jewelry that fits her personal style & aligns with her values of sustainibility & ethical processes.
Assurance about the quality of jewellery.
Clarity about products
Jewelry that fits her personal style & aligns with her values of sustainibility & ethical processes.
PAIN POINTS
PAIN POINTS
Actual product looks very different from that on the website.
Difficulty in assesing the quality online
Time comsuming to research if a brand is trustworthy.
Actual product looks very different from that on the website.
Difficulty in assesing the quality online
Time comsuming to research if a brand is trustworthy.
Actual product looks very different from that on the website.
Difficulty in assesing the quality online
Time comsuming to research if a brand is trustworthy.
What problem are we tacking with ?
What problem are we tacking with ?
What problem are we tacking with ?
Women who want to buy solid gold jewelry need to find a way to buy from online companies that are sustainable and ethical because the existing brands aren’t transparent about their process, quality and standards.
Women who want to buy solid gold jewelry need to find a way to buy from online companies that are sustainable and ethical because the existing brands aren’t transparent about their process, quality and standards.
Women who want to buy solid gold jewelry need to find a way to buy from online companies that are sustainable and ethical because the existing brands aren’t transparent about their process, quality and standards.
IDEATION
IDEATION
IDEATION
Through the Crazy 8s method, we sketched out the ideas in our minds and through a brainstorming session cam up with our Minimum Viable Product (MVP)
Through the Crazy 8s method, we sketched out the ideas in our minds and through a brainstorming session cam up with our Minimum Viable Product (MVP)
Through the Crazy 8s method, we sketched out the ideas in our minds and through a brainstorming session cam up with our Minimum Viable Product (MVP)
MINIMUM VIABLE PRODUCT
MINIMUM VIABLE PRODUCT
MINIMUM VIABLE PRODUCT
At the bare minimum, Paunn is an ecommerce platform that sells authentic solid gold jewellery. Our MVP version provides an easy to use interface, a certificate of authenticity for all gold jewellery, explains the story & process of how it was made, and testimonials from previous customers.This would ensure that people feel confident in their purchase and can trust that the brand is ethical & sustainable.
At the bare minimum, Paunn is an ecommerce platform that sells authentic solid gold jewellery. Our MVP version provides an easy to use interface, a certificate of authenticity for all gold jewellery, explains the story & process of how it was made, and testimonials from previous customers.This would ensure that people feel confident in their purchase and can trust that the brand is ethical & sustainable.
At the bare minimum, Paunn is an ecommerce platform that sells authentic solid gold jewellery. Our MVP version provides an easy to use interface, a certificate of authenticity for all gold jewellery, explains the story & process of how it was made, and testimonials from previous customers.This would ensure that people feel confident in their purchase and can trust that the brand is ethical & sustainable.
USER FLOW
USER FLOW
USER FLOW
A happy path showing Frances as she finally decided to shop from Paunn to mark an important milestone in her life. This flow shows her selection process, puchasing and payment through the website.
A happy path showing Frances as she finally decided to shop from Paunn to mark an important milestone in her life. This flow shows her selection process, puchasing and payment through the website.
A happy path showing Frances as she finally decided to shop from Paunn to mark an important milestone in her life. This flow shows her selection process, puchasing and payment through the website.
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE
Following this, we analysed the content that would go on the website, and categorised it based on hierarchy. This defined the information architecture for the website and a sitemap was built.
Following this, we analysed the content that would go on the website, and categorised it based on hierarchy. This defined the information architecture for the website and a sitemap was built.
Following this, we analysed the content that would go on the website, and categorised it based on hierarchy. This defined the information architecture for the website and a sitemap was built.
WIREFRAMES
WIREFRAMES
WIREFRAMES
Created low-fi wireframes of how we think the website would look and function. We also carried out concept testing for validation and realised that mostly we were on the right track, but a few iterations were still required for the website to be viable. We quickly iterated and created mid-fi wireframes
Created low-fi wireframes of how we think the website would look and function. We also carried out concept testing for validation and realised that mostly we were on the right track, but a few iterations were still required for the website to be viable. We quickly iterated and created mid-fi wireframes
Created low-fi wireframes of how we think the website would look and function. We also carried out concept testing for validation and realised that mostly we were on the right track, but a few iterations were still required for the website to be viable. We quickly iterated and created mid-fi wireframes
Home page
Home page
Home page
Scrollable page with different sections showing categories for easy navigation, story of how jewellery is made and customer testimonials to build trust with potential customers.
Scrollable page with different sections showing categories for easy navigation, story of how jewellery is made and customer testimonials to build trust with potential customers.
Scrollable page with different sections showing categories for easy navigation, story of how jewellery is made and customer testimonials to build trust with potential customers.
Product page
Product page
Scrollable page with different products categorised and filtered to match the customer’s specific needs. This would ensure easy browsing and selection.
Scrollable page with different products categorised and filtered to match the customer’s specific needs. This would ensure easy browsing and selection.
Scrollable page with different products categorised and filtered to match the customer’s specific needs. This would ensure easy browsing and selection.
Cart Pop -up
Cart Pop -up
When items are added to cart, pop up page appears with purchase deatils.
When items are added to cart, pop up page appears with purchase deatils.
When items are added to cart, pop up page appears with purchase deatils.
Story Pop-up
Story Pop-up
Customers have an option to view where their jewellery is coming from - raw material to finished product.
Customers have an option to view where their jewellery is coming from - raw material to finished product.
Customers have an option to view where their jewellery is coming from - raw material to finished product.
Payment Confirmation page
Payment Confirmation page
Scrollable page with different products categorised and filtered to match the customer’s specific needs. This would ensure easy browsing and selection.
Scrollable page with different products categorised and filtered to match the customer’s specific needs. This would ensure easy browsing and selection.
Scrollable page with different products categorised and filtered to match the customer’s specific needs. This would ensure easy browsing and selection.
TESTING AND ITERATION
TESTING AND ITERATION
TESTING AND ITERATION
We went back to our potential users and carried out usability testing. The overall feedback was positive with some minor changes that would make the shopping experience an even smoother one.
We went back to our potential users and carried out usability testing. The overall feedback was positive with some minor changes that would make the shopping experience an even smoother one.
We went back to our potential users and carried out usability testing. The overall feedback was positive with some minor changes that would make the shopping experience an even smoother one.
Responsiveness is everything !
Responsiveness is everything !
Responsiveness is everything !
Enhanced User Experience
Mobile Utilization Growth
Elevated Conversion Rates
Search Engine Optimization
Enhanced User Experience
Mobile Utilization Growth
Elevated Conversion Rates
Search Engine Optimization
Enhanced User Experience
Mobile Utilization Growth
Elevated Conversion Rates
Search Engine Optimization
PROTOTYPE IN ACTION
PROTOTYPE IN ACTION
PROTOTYPE IN ACTION
KEY TAKEAWAYS FROM THIS PROJECT
KEY TAKEAWAYS FROM THIS PROJECT
KEY TAKEAWAYS FROM THIS PROJECT
IMPORTANCE OF A STYLE TILE
The consequences of designing hi-fi wireframes without a style tile were realised later.. Integrating a style tile from the beiginning would have saved a lot of time and enhanced team communication.
IMPORTANCE OF A STYLE TILE
The consequences of designing hi-fi wireframes without a style tile were realised later.. Integrating a style tile from the beginning would have saved a lot of time and enhanced team communication.
IMPORTANCE OF A STYLE TILE
The consequences of designing hi-fi wireframes without a style tile were realised later.. Integrating a style tile from the beginning would have saved a lot of time and enhanced team communication.
TESTING AND ITERATION
User testing enhances design with iterative improvements for a user-centric product. User testing at each stage was valuable to gather feedback, validate our ideas and move ahead efficiently.
TESTING AND ITERATION
User testing enhances design with iterative improvements for a user-centric product. User testing at each stage was valuable to gather feedback, validate our ideas and move ahead efficiently.
TESTING AND ITERATION
User testing enhances design with iterative improvements for a user-centric product. User testing at each stage was valuable to gather feedback, validate our ideas and move ahead efficiently.
I am open for work and collaboration worldwide.
Have an enquiry ? Reach out anytime.
© 2023 Abilaasha J Chakravarthy
All Rights Reserved
Made with ❤️ and Chai! ☕
I am open for work and collaboration worldwide.
Have an enquiry ? Reach out anytime.
© 2023 Abilaasha J Chakravarthy
All Rights Reserved
Made with ❤️ and Chai! ☕
I am open for work and collaboration worldwide.
Have an enquiry ? Reach out anytime.
© 2023 Abilaasha J Chakravarthy
All Rights Reserved
Made with ❤️ and Chai! ☕