MOMs OASIS
MOMs OASIS
MOMs OASIS
A virtual escape for exhausted mothers.
A virtual escape for exhausted mothers.
A virtual escape for exhausted mothers.
ROLE : UX/UI Designer
ROLE : UX/UI Designer
ROLE : UX/UI Designer
TOOLS : Figma, Figjam
TOOLS : Figma, Figjam
TOOLS : Figma, Figjam
DURATION : 2 Weeks
DURATION : 2 Weeks
DURATION : 2 Weeks
DELIVERABLE : iOS Native Mobile App
DELIVERABLE : iOS Native Mobile App
DELIVERABLE : iOS Native Mobile App
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
The goal was to design an MVP health app with a disruptive feature and a fresh brand that takes an innovative approach to wellness in young mothers. The final deliverable should consist of a user profile, goal and progress tracking, system feedback and comply to the GDPR guidelines.
The goal was to design an MVP health app with a disruptive feature and a fresh brand that takes an innovative approach to wellness in young mothers. The final deliverable should consist of a user profile, goal and progress tracking, system feedback and comply to the GDPR guidelines.
The goal was to design an MVP health app with a disruptive feature and a fresh brand that takes an innovative approach to wellness in young mothers. The final deliverable should consist of a user profile, goal and progress tracking, system feedback and comply to the GDPR guidelines.
OUR AMBITION
OUR AMBITION
OUR AMBITION
A mother’s well-being is affected by a high mental load. This causes them to be stressed and discontented in their daily lives. We wanted to design an app that remind mothers to prioritise self care, manage tasks and help (if not solve) the core problem.
A mother’s well-being is affected by a high mental load. This causes them to be stressed and discontented in their daily lives. We wanted to design an app that remind mothers to prioritise self care, manage tasks and help (if not solve) the core problem.
A mother’s well-being is affected by a high mental load. This causes them to be stressed and discontented in their daily lives. We wanted to design an app that remind mothers to prioritise self care, manage tasks and help (if not solve) the core problem.
WHY TACKLE WITH MOTHER’S MENTAL HEALTH ?
WHY TACKLE WITH MOTHER’S MENTAL HEALTH ?
WHY TACKLE WITH MOTHER’S MENTAL HEALTH ?
Nine out of 10 married women feel that they are solely responsible for household management. The burden of managing the home along with taking care of a young child(ren) cause them to feel overpowering anxiety. Extreme stress also causes burnout in mothers. Some of the effects of this are disturbed sleep, lack of energy, constantly in a bad mood, suffer from food cravings, often get sick, tension headaches, distancing oneself from relationships and having no down time.
Nine out of 10 married women feel that they are solely responsible for household management. The burden of managing the home along with taking care of a young child(ren) cause them to feel overpowering anxiety. Extreme stress also causes burnout in mothers. Some of the effects of this are disturbed sleep, lack of energy, constantly in a bad mood, suffer from food cravings, often get sick, tension headaches, distancing oneself from relationships and having no down time.
Nine out of 10 married women feel that they are solely responsible for household management. The burden of managing the home along with taking care of a young child(ren) cause them to feel overpowering anxiety. Extreme stress also causes burnout in mothers. Some of the effects of this are disturbed sleep, lack of energy, constantly in a bad mood, suffer from food cravings, often get sick, tension headaches, distancing oneself from relationships and having no down time.
Getting to know our potential users.
Getting to know our potential users.
Getting to know our potential users.
We realised that taking care of children wasn’t the main problem, it was the other household chores like cooking, cleaning, laundry and organising that was taking a toll on them. The mental and physical load of doing most of these tasks alone and having no time to prioritise themselves took a huge toll on their mental health.
We realised that taking care of children wasn’t the main problem, it was the other household chores like cooking, cleaning, laundry and organising that was taking a toll on them. The mental and physical load of doing most of these tasks alone and having no time to prioritise themselves took a huge toll on their mental health.
We realised that taking care of children wasn’t the main problem, it was the other household chores like cooking, cleaning, laundry and organising that was taking a toll on them. The mental and physical load of doing most of these tasks alone and having no time to prioritise themselves took a huge toll on their mental health.
Confronted by concerning figures, we engaged with mothers for deeper understanding. The outcome was disheartening. Women, especially mothers, feel compelled to handle everything themselves. Fear of judgment for perceived failures weighs heavily. Time scarcity for solo tasks leaves them overburdened, devoid of personal time.
Confronted by concerning figures, we engaged with mothers for deeper understanding. The outcome was disheartening. Women, especially mothers, feel compelled to handle everything themselves. Fear of judgment for perceived failures weighs heavily. Time scarcity for solo tasks leaves them overburdened, devoid of personal time.
Confronted by concerning figures, we engaged with mothers for deeper understanding. The outcome was disheartening. Women, especially mothers, feel compelled to handle everything themselves. Fear of judgment for perceived failures weighs heavily. Time scarcity for solo tasks leaves them overburdened, devoid of personal time.
USER PERSONA AND JOURNEY
USER PERSONA AND JOURNEY
USER PERSONA AND JOURNEY
BACKGROUND
BACKGROUND
BACKGROUND
Emma, a devoted mother to a delightful 4-year-old daughter. Balancing a full-time job and tending to her family's needs, Emma takes on numerous responsibilities. She takes pride in shouldering most tasks independently, hesitating to ask for help. However, her unwavering dedication leaves her with little time to unwind and recharge, resulting in heightened stress and exhaustion.
Emma, a devoted mother to a delightful 4-year-old daughter. Balancing a full-time job and tending to her family's needs, Emma takes on numerous responsibilities. She takes pride in shouldering most tasks independently, hesitating to ask for help. However, her unwavering dedication leaves her with little time to unwind and recharge, resulting in heightened stress and exhaustion.
Emma, a devoted mother to a delightful 4-year-old daughter. Balancing a full-time job and tending to her family's needs, Emma takes on numerous responsibilities. She takes pride in shouldering most tasks independently, hesitating to ask for help. However, her unwavering dedication leaves her with little time to unwind and recharge, resulting in heightened stress and exhaustion.
I am a person who doesn’t ask for help. I try to take on as much as I can. I try to finish the tasks and that makes me feel better.
" I am a person who doesn’t ask for help. I try to take on as much as I can. I try to finish the tasks and that makes me feel better. "
" I am a person who doesn’t ask for help. I try to take on as much as I can. I try to finish the tasks and that makes me feel better. "
We have deciphered the problem!
We have deciphered the problem!
We have deciphered the problem!
Resilient yet exhausted mothers need to find a way to prioritise their well being along with their family and organise their daily activities because they are over burdened by the responsibilities and find it difficult to manage their emotions.
Resilient yet exhausted mothers need to find a way to prioritise their well being along with their family and organise their daily activities because they are over burdened by the responsibilities and find it difficult to manage their emotions.
Resilient yet exhausted mothers need to find a way to prioritise their well being along with their family and organise their daily activities because they are over burdened by the responsibilities and find it difficult to manage their emotions.
IDEATION
IDEATION
IDEATION
Once we had our problem statement, we started brainstorming solutions by asking ourselves :
Once we had our problem statement, we started brainstorming solutions by asking ourselves :
Once we had our problem statement, we started brainstorming solutions by asking ourselves :
How might we help Emma not to feel overwhelmed with all the tasks?
How might we help Emma not to feel overwhelmed with all the tasks?
How might we help Emma not to feel overwhelmed with all the tasks?
How comfort Emma through her feelings?
How comfort Emma through her feelings?
How comfort Emma through her feelings?
Our ideation process lead us to multiple ideas that were narrowed down using the MoSCoW method. It was important for mother’s to find help with household chores and a way to organise tasks, along with taking time out for themselves to find calm in the chaos.
Our ideation process lead us to multiple ideas that were narrowed down using the MoSCoW method. It was important for mother’s to find help with household chores and a way to organise tasks, along with taking time out for themselves to find calm in the chaos.
Our ideation process lead us to multiple ideas that were narrowed down using the MoSCoW method. It was important for mother’s to find help with household chores and a way to organise tasks, along with taking time out for themselves to find calm in the chaos.
Must Haves
Must Haves
Should Haves
Should Haves
Could Haves
Could Haves
Won’t Haves
Won’t Haves
How would Mom’s Oasis actually help mothers ?
How would Mom’s Oasis actually help mothers ?
How would Mom’s Oasis actually help mothers ?
At a bare minimum, the app helps reduce the burden on mothers and prioritise their self care.The main features of the app are a digital gratitude journal with an option to upload pictures, a self-organising checklist, a log book to track their quality time, and an option to hire help based on their location. The aim of the app is to make the daunting feature of tackling with daily tasks more enjoyable & approachable.This would ensure that users prioritise taking time for themselves and help them in feeling content even on a distressing day.
At a bare minimum, the app helps reduce the burden on mothers and prioritise their self care.The main features of the app are a digital gratitude journal with an option to upload pictures, a self-organising checklist, a log book to track their quality time, and an option to hire help based on their location. The aim of the app is to make the daunting feature of tackling with daily tasks more enjoyable & approachable.This would ensure that users prioritise taking time for themselves and help them in feeling content even on a distressing day.
At a bare minimum, the app helps reduce the burden on mothers and prioritise their self care.The main features of the app are a digital gratitude journal with an option to upload pictures, a self-organising checklist, a log book to track their quality time, and an option to hire help based on their location. The aim of the app is to make the daunting feature of tackling with daily tasks more enjoyable & approachable.This would ensure that users prioritise taking time for themselves and help them in feeling content even on a distressing day.
WIREFRAMES
WIREFRAMES
WIREFRAMES
After validating our concept through a rapid concept testing with our low-fidelity wireframes, we quickly developed our mid-fidelity wireframes. This helped in creating structure and at the same time understand the design system required to develop the app.
After validating our concept through a rapid concept testing with our low-fidelity wireframes, we quickly developed our mid-fidelity wireframes. This helped in creating structure and at the same time understand the design system required to develop the app.
After validating our concept through a rapid concept testing with our low-fidelity wireframes, we quickly developed our mid-fidelity wireframes. This helped in creating structure and at the same time understand the design system required to develop the app.
Refinement through testing and iteration remains the key !
Refinement through testing and iteration remains the key !
Refinement through testing and iteration remains the key !
VISUAL COMPETITIVE ANALYSIS
VISUAL COMPETITIVE ANALYSIS
VISUAL COMPETITIVE ANALYSIS
Peaceful 'zen' vibe.
Calming blue. Gradient dark blue backdrop. Glassy text elements.
Peaceful 'zen' vibe.
Calming blue. Gradient dark blue backdrop. Glassy text elements.
Peaceful 'zen' vibe.
Calming blue. Gradient dark blue backdrop. Glassy text elements.
Mature playfullness.
A neutral backdrop with color accents. Photos for articles & videos.
Mature playfullness.
A neutral backdrop with color accents. Photos for articles & videos.
Mature playfullness.
A neutral backdrop with color accents. Photos for articles & videos.
Mismatched Energy.
Overwhelming orange and a lively character. Challenging combination with the meditative features.
Mismatched Energy.
Overwhelming orange and a lively character. Challenging combination with the meditative features.
Mismatched Energy.
Overwhelming orange and a lively character. Challenging combination with the meditative features.
Dashboard
Dashboard
Dashboard
Taking a Break
Taking a Break
Taking a Break
Choosing the type
Choosing the type
Choosing the type
Confirmation Page
Confirmation Page
Confirmation Page
List of Journals
List of Journals
List of Journals
Journaling page
Journaling page
Journaling page
Organisation Page
Organisation Page
Organisation Page
New Category
New Category
New Category
Items in the List
Items in the List
Items in the List
Hire Help Page
Hire Help Page
Hire Help Page
List of available help
List of available help
List of available help
Helper Profile Overview
Helper Profile Overview
Helper Profile Overview
PROTOTYPE IN ACTION
PROTOTYPE IN ACTION
PROTOTYPE IN ACTION
WHAT’S THE FUTURE OF MOM’S OASIS ?
WHAT’S THE FUTURE OF MOM’S OASIS ?
WHAT’S THE FUTURE OF MOM’S OASIS ?
INTERCONNECTION OF FEATURES
Link the organise feature with the hire help feature with a AI backing, that would suggest to hire help based on keywords entered in your daily tasks.
INTERCONNECTION OF FEATURES
Link the organise feature with the hire help feature with a AI backing, that would suggest to hire help based on keywords entered in your daily tasks.
INTERCONNECTION OF FEATURES
Link the organise feature with the hire help feature with a AI backing, that would suggest to hire help based on keywords entered in your daily tasks.
HIGHLIGHTS SECTION
A weekly/monthly highlight section with memories and excerpts from the journal in dashboard to remind users about how wonderful their life is.
HIGHLIGHTS SECTION
A weekly/monthly highlight section with memories and excerpts from the journal in dashboard to remind users about how wonderful their life is.
HIGHLIGHTS SECTION
A weekly/monthly highlight section with memories and excerpts from the journal in dashboard to remind users about how wonderful their life is.
I am open for work and collaboration worldwide.
Have an enquiry ? Reach out anytime.
© 2023 Abilaasha J Chakravarthy
All Rights Reserved
Made with ❤️ and Chai! ☕
I am open for work and collaboration worldwide.
Have an enquiry ? Reach out anytime.
© 2023 Abilaasha J Chakravarthy
All Rights Reserved
Made with ❤️ and Chai! ☕
I am open for work and collaboration worldwide.
Have an enquiry ? Reach out anytime.
© 2023 Abilaasha J Chakravarthy
All Rights Reserved
Made with ❤️ and Chai! ☕